MERcedes-Benz
A class of it's own

With “A Class of Its Own”, we introduce the fully electric CLA to a global audience.

Created with YIS KID, the campaign combines progressive storytelling with a bold visual identity. Built electric-first, the new CLA redefines sporty design through digital intelligence and innovation. More than a car launch, it’s a celebration of what’s next in sustainable mobility, smart, electric, and confidently ahead of the curve.