To reach a young audience, we connected with their lifestyle and met them right there where they hang out: online. The target groups were fashion enthusiasts for the up!, people with a sustainable focus for the e-up! and for the up! GTI young family fathers who love to drive in a fast cool car. We produced over 300 assets such as online films, online content snippets, Insta Story Ads, Instagram Polls and Questions, Facebook Story Ads, Sponsored Posts and Bumper Ads.