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Doubletap to Give Life.

Instagram Influencer Campaign.

OOH Lime Lemonade

Caseboard 

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Press inter/VIEW

Press tresCLICK

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Insta Reposts Community

With the help of popular German influencers, "Junge Helden" turned random likes into an awareness campaign about organ donation. The first time, a doubletap became much more than a like. It became a virtual organ donation experience. With this influencer campaign, we motivated thousands of people to become an organ donor. Yay!

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Year: May, 2016

Client: Junge Helden

Production: Düsseldorf, Germany

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