We made sure to get in touch with the youngsters as easily as possible: via their smartphones. That's why, for Germany's jobcenter we introduced the first ever career guidance on WhatsApp. Easy peasy to use and pushed by Germany's most loved influencers. And for the first time ever, a boring topic like career guidance became cool.

Year: February, 2017

Client: Bundesagentur für Arbeit

Production: Hamburg, Germany