[eyd] clothing
Awareness campaign on human trafficking and forced prostitution

We ran a social campaign to spotlight the countless women who disappear every year through human trafficking and forced prostitution. In India alone, that’s 10,000 women a year, or 27 every day.

To make the invisible visible, 27 female influencers went offline on Instagram for 24 hours. Their silence cut through the constant stream of posts and stories, drawing attention to the issue while supporting [eyd] clothing in creating new perspectives and a life in freedom for affected women.