A fully integrated beauty brand campaign for the fresh Generation Z – the little sis to the Millennials. We spent hours and hours of research and asked many of them what represents their generation. The answers were quite simple. Self-confidence. Artsy fartsy minds. And yellow. Yes, right. Simply yellow. Gen Z yellow is the colour they claim for themselves. So we used it as a visual code in all kinds of assets: Not only did we reach out to the 2.2 mil followers on Instagram in Instastory Ads, Carousel Ads, Canvas Ads, and Sponsored Posts, but also on TV, in online films, Bumper Ads, Snapchat Ads, and at POS.